{"product_id":"avena-natural-100-jute-hand-woven-floor-rug","title":"Avena Natural 100% Jute Hand Woven Floor Rug","description":"\u003cp\u003eThe Avena Collection With rich, tactile texture and an understated neutral palette, The Avena Collection embodies a clean Scandinavian sensibility with relaxed coastal warmth.\u003c\/p\u003e\n\u003cp\u003eArtisans skillfully handweave each piece from 100% pure natural jute, an eco-conscious, renewable fiber celebrated for its raw beauty and everyday durability. The body of the rug features a tactile, ribbed flatweave in warm oat tones, grounded by a contrasting, hand-knotted fringe in deep earthy bark.\u003c\/p\u003e\n\u003cp\u003eCrafted with a sleek, low-profile 6–7 mm thickness, Avena sits comfortably underfoot and glides effortlessly beneath low-clearance doors and furniture. Whether styled in an open living room, dining space, or sunny entryway, it brings an organic, grounded elegance to modern spaces.\u003c\/p\u003e\n\u003cp\u003eAvailable in standard area rug and runner dimensions, with full bespoke customization available upon request to fit any residential or commercial project.\u003c\/p\u003e\n\u003cp\u003eProduct Specifications\u003cbr\u003eCollection: \u003cstrong\u003eAvena\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMaterial: 100% Pure Natural Jute\u003c\/p\u003e\n\u003cp\u003eConstruction: Handwoven \/ Hand-loomed\u003c\/p\u003e\n\u003cp\u003eOrigin: Handcrafted in India\u003c\/p\u003e\n\u003cp\u003eThickness \/ Height: Approx. 6–7 mm (Low-profile flatweave)\u003c\/p\u003e\n\u003cp\u003eDetails: Finished with artisan knotted contrast fringe\u003c\/p\u003e\n\u003cp\u003eSizes Available: Standard Area Rugs, Hallway Runners \u0026amp; Custom Sizes (Bespoke Sizing Available)\u003c\/p\u003e\n\u003cp\u003eCare: Vacuum regularly with suction-only attachment; spot clean immediately with a damp cloth and mild neutral detergent. Do not soak.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIMPORTANT TIP:\u003c\/strong\u003e We recommend that an anti-slip pad such as Total Grip is used underneath rugs to prevent slippage between the rug and the surface it is placed on.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePlease note:  \u003c\/strong\u003eAllow for a slight variation of colours depending on monitor settings.\u003c\/p\u003e\n\u003cp\u003eThis item cannot be delivered to a PO Box, only to a street address.\u003c\/p\u003e","brand":"RUG CULTURE","offers":[{"title":"165X115CM","offer_id":67626750181625,"sku":null,"price":249.0,"currency_code":"AUD","in_stock":true},{"title":"225X155CM","offer_id":67626750214393,"sku":null,"price":399.0,"currency_code":"AUD","in_stock":true},{"title":"280X190CM","offer_id":67626750247161,"sku":null,"price":540.0,"currency_code":"AUD","in_stock":true},{"title":"320X230CM","offer_id":67626750279929,"sku":null,"price":899.0,"currency_code":"AUD","in_stock":true},{"title":"400X300CM","offer_id":67626750312697,"sku":null,"price":1149.0,"currency_code":"AUD","in_stock":true},{"title":"300X80CM","offer_id":67626750345465,"sku":null,"price":229.0,"currency_code":"AUD","in_stock":true},{"title":"400X80CM","offer_id":67626750378233,"sku":null,"price":279.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/6471\/5001\/files\/WhatsAppImage2026-11-07at12.25.42PM.jpg?v=1794050864","url":"https:\/\/www.luxuriousrugs.com.au\/products\/avena-natural-100-jute-hand-woven-floor-rug","provider":"Luxurious Rugs","version":"1.0","type":"link"}